The Center for Science, Technology, and Society (CSTS) at Missouri S&T provides an intellectual space for scholars and students to work together on critical issues related to technical problems and controversies from a global and interdisciplinary perspective.

By studying contemporary controversies, historical transformations, scientific and technical communication, policy issues, and ethical questions, the Center advances research in the areas in which science and society intersect, supports work that presents scientific ideas to general audiences, and establishes opportunities for faculty and students to improve their abilities to convey the significance of their work to the public.  The creation of programs and research that integrate science, technology, and social concerns increases the impact of research programs and prepares S&T students to be educators and ambassadors to the public on the vital role science and technology play in all our lives.

UPCOMING CONFERENCE

Artificial Influence and the Engineering of Mass Persuasion

Missouri S&T Center for STS | KI Center for AI & Autonomous Systems | Miner AI

Please join us November 6th & 7th, 2025, at the Havener Center - Carver/Turner Room

Keynote Speaker: Dr. S. Scott Graham, University of Texas

"Science that Sells: How Methods can Drive Promotional Language Use in Research on Health AI"

View the Conference Agenda: AI Conference Agenda

Register for the conference here: Conference Registration

Persuasion has slipped its human skin and re-emerged as an artificial influence, the result of massive troves of personal data run through an increasingly sophisticated and pervasive computational infrastructure. We can still trace its ancestry from sophist rhetoric to wartime propaganda posters to cable news spin, but today, influence is hyper-personalized, highly automated, and increasingly subliminal. Text-generating models ghostwrite political screeds, recommendation engines choreograph our cultural diets, and armies of social-media bots inflate or erase entire conversations before most of us notice.

From psychographically-tailored Facebook ads that boosted click-through rates by 40 percent, to GPT-generated propaganda that rivals (and sometimes surpasses) state-crafted disinformation, AI is transforming how attitudes and behavior are shaped at scale. Empirical studies now show large-language-model (LLM) chatbots winning 64 percent of one-on-one debates against humans, while investigative journalism has exposed industrialized “influence-as-a-service” operations deploying tens of thousands of AI-controlled personas across global elections. At the same time, AI-driven “nudging” systems are being pitched as tools for health promotion and pro-social behavior change, illustrating the technology’s double-edged potential. Psychologists and neuroscientists map the reward loops that keep thumbs scrolling; media scholars trace how outrage and empathy propagate through networks; game designers model social contagion in virtual worlds.

The dramatic AI advances described above can distract from serious limitations: lack of explanations of the results; inconsistent results; hallucinations, plagiarism, copyright violations, misunderstanding of prompts and other inaccuracies; lack of privacy from using the AI, both intentional and accidental; and high monetary or environmental costs. These issues are consequential to the point of impacting nearly all AI use cases, including mass persuasion.

The Artificial Influence and the Engineering of Mass Persuasion conference, co-hosted by the Center for Science, Technology, and Society (CSTS), the Kummer Institute Center for AI and Autonomous Systems (KCIAIAS), and Miner AI. 

If you have any questions, please contact Dr. Kathleen Sheppard, Director, CSTS: SheppardKa@mst.edu, Dr. Don Wunsch, Director, KICAIAS: DWunsch@mst.edu, or Dr. Jonathan Kimball, Miner AI: KimballJW@mst.edu